2023 Toyota Crown at Competition Toyota

Toyota Crown is a distinctly crafted sedan, unlike anything you've seen before. Although it may be replacing the discontinued Avalon, this is no traditional sedan. Instead, the 2023 Crown straddles the line between car and SUV, broadening its appeal to shoppers outside the full-size-sedan segment. The Crown's distinctive look and unique body style are enhanced by a spacious cabin outfitted with premium features. If you want to discover which features Toyota has stuffed in this outstanding sedan, keep reading!

Disruptive Design

Premium Alloy Wheels

Strong and lightweight, Crown's alloy wheels improve handling and acceleration and play a pivotal role in its striking silhouette. On Platinum, 21" machine-finished 10-spoke alloy wheels with black accents accentuate the sporty design for a sleek and sophisticated look.

Quad LED Headlights

The 2023 Toyota Crown's stunning design elements are as cutting-edge as they are captivating. Available quad LED headlights featuring three low-beam lights and one high-beam light efficiently illuminate the road ahead of you and give Toyota Crown an impressive look.

Performance Meets Efficiency

Driving Confidence

The Hybrid MAX powertrain with Full-Time Electronic All-Wheel Drive adjusts between a 70/30 and 20/80 front-and rear-wheel power split for more precise control, while the traditional hybrid powertrains use Electronic On-Demand All-Wheel Drive to send up to 80% of power to the rear wheels for more muscle, or automatically operate in FWD mode to optimize fuel efficiency. Both advanced systems give you the peace of mind to power no matter the road conditions.

Sensational Performance

Its Hybrid MAX powertrain comes equipped with a high output water-cooled rear motor; this innovative eAxle creates the exhilarating feeling you're being pushed from behind as you step on the accelerator. And on twists and turns, its Adaptive Variable Suspension reads the road and adjusts in real-time to help maximize handling. Every element of the Crown's advanced engineering creates a refined and responsive drive that puts this sedan a cut above the competition.

Advanced Connectivity

Digital Key

With a Remote Connect subscription, this app lets your smartphone and smartwatch act like your key. You can lock/unlock doors, heat the cabin on cold winter mornings, and even share your keys with a friend, all from inside the app.

Wireless Charging

Toyota Crown's tech-focused cabin was designed to be completely wireless. With an intuitively placed charging slot in the center console, place your Qi-compatible device down, and the battery will start charging up.

Elevated Cabin

Heated and Ventilated Front Seats

Bringing some warmth to winter drives, Toyota Crown features standard heated front seats. And ventilated front seats help you keep your cool on hot summer days.

Heated Steering Wheel

With the press of a button, Toyota Crown's available heated steering wheel quickly warms up for elevated driving on cold commutes.

2023 Toyota Crown Trim Levels


  • All-Wheel Drive
  • 2.5-liter 4-Cylinder Hybrid
  • Electronic CV Transmission


  • 11-speaker JBL Premium Audio
  • Quad-LED Projector Headlights
  • Panoramic Fixed-Glass Roof


  • All-Wheel Drive
  • 4-Cyl. Turbocharged Hybrid MAX
  • Direct Shift Automatic Transmission

What size screen does the Toyota Crown have?

The 2023 Toyota Crown is a dynamic combination of elements, offering the executive styling of a premium sedan, the flowing lines of a sports car, and the high seating position of an SUV. Inside you will find a driver-focused cockpit that creates an ingrained connection between driver and machine. The Crown's elevated cabin features sophisticated soft-touch materials, elegant bronze-colored details, and leather seats. Meticulously crafted to the highest standard, Toyota Crown's premium cabin heightens your senses when you get behind the wheel. In addition, the Toyota Crown offers an incredibly connected driver experience. Its innovative Human Machine Interface (HMI) uses Toyota Crown's 12.3-inch Toyota Audio Multimedia touchscreen to heighten your interaction through sight, touch, and voice activation.

Is the 2023 Toyota Crown fast?

Underneath the hood, you will find a cutting-edge design is an all-new available Hybrid MAX powertrain. This advanced system pairs Toyota Crown's 2.4L turbocharged engine with electric motors, generating an exceptional 340 combined net horsepower with 400 lb.-ft. of torque. And the dynamic placement of the electric motor between the engine and transmission allows for instant power, resulting in a 0 to 60 of 5.7 seconds. In addition, Toyota Crown XLE and Limited come equipped with a highly efficient hybrid system that features a newly developed, high-output bipolar nickel-metal hydride battery. With an EPA of up to 41 mpg combined rating and 236 combined net horsepower, the Crown's remarkable power and efficiency raise the bar for its class.

Which safety systems are included in Toyota Safety Sense 3.0?

Toyota is known for its safety, and the Crown is no different. The 2023 Toyota Crown offers Toyota Safety Sense 3.0 suit of safety systems like the Pre-Collision System with Pedestrian Detection, Full-Speed Range Dynamic Radar Cruise Control, Lane Departure Alert with Steering Assist, and Lane Tracing Assist. The Pre-Collision System with Pedestrian Detection is designed to help detect a vehicle, pedestrian, bicyclist, or motorcyclist and provide an audio/visual forward-collision warning under certain circumstances. In addition, the system is designed to provide automatic emergency braking if you don't react.

Visit Competition Toyota to learn more about the all-new Toyota Crown.

If you would like to be the first on your block to have the all-new 2023 Toyota Crown, head to Competition Toyota, where your needs come before anything else. We provide top-level customer care and high-quality inventory and always keep an abundance of sales and specials on the table. That's how we ensure that our commitment to you becomes a solid business relationship for years.

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